DABIR DIGITAL
Work Featured In
Brands We've Worked With
Inside the Work
We led performance marketing and lifecycle strategy across a portfolio of international programs. The scope was broad. The impact was measurable. The department trusted us to guide it.
Enterprise
Paid Media Budget
International
Multi-Country Advertising
Full-Funnel
Attribution Architecture
Omnichannel
Campaign Activation
Paid Media Budget
Architected and managed multichannel campaigns across search, social, video, and international markets.Designed full-funnel A/B testing frameworks across creative, landing pages, bidding models, and geo-based segmentation to drive conversion efficiency at scale.
CRM & Lifecycle
Built and optimised trigger-based lifecycle journeys — welcome, win-back, reminders, and post-application flows.Developed a scalable segmentation framework and lead scoring system that improved targeting precision and downstream retention.
Attribution & Reporting
Designed a cross-channel attribution model tracking both digital and offline conversion signals. Delivered monthly executive dashboards translating paid, CRM, and regional performance into clear leadership decisions.
Cross-Functional Leadership
Led strategic alignment across Creative, Analytics, Product, Sales, Engineering, and Regional Ops — ensuring messaging, KPIs, and campaign execution remained cohesive across all programs.
Location
Industry
Scope
Case Ref
Case file ITW-001 — Impact documentedand verified.
We partnered with this brand to build and lead their digital marketing function from the ground up. The infrastructure did not exist. We created it. This was necessary.
317%
Digital Presence Growth
Zero to One
Full Stack Build
B2C + B2B
Dual Market Leadership
Agency-Free
In-House Operations
Digital Infrastructure
Built the brand's entire digital marketing operation from zero — ad accounts, tracking, content pipelines, and media workflows. Eliminated reliance on external agencies and established inhouse production capability that improved quality and turn around.
Paid Media & SEM
Managed search and paid social campaigns with a disciplined testing approach across creative, offers, and landing pages. Prioritized lead quality and cost-per-acquisition over volume — a distinction that mattered for a regulated industry.
B2C + B2B Strategy
Led marketing across personal and commercial lines simultaneously. Ran consumer acquisition campaigns while managing B2B webinar programs and engagement initiatives for the underwriter division — two distinct audiences, one unified strategy.
SEO & Brand Content
Led organic search strategy and content revamp across all business lines. Launched the brand's first podcast series to expand reach through storytelling — a format that built trust where traditional advertising couldn't.
Location
Industry
Scope
Case Ref
Production Output
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Reliance — Brand Film
Documentary Style
Case file ITW-002 — Built from zero.Results documented.
We led marketing for a premium product brand, scaling visibility and driving revenue across retail and B2B channels. The brand needed North American growth. We built the strategy and executed it.
North America
Market Entry Strategy
3x
Audience Growth
Global
Trade Representation
Revenue-Linked
SEO & Demand Gen
Market Expansion
Developed and executed the strategy to expand Sidler's showroom presence across Canada and the USA. Built a network of local sales representatives and retail partnerships that extended the brand's North American footprint from a standing start.
B2B & Trade Strategy
Represented the brand at ICFF, DPHA, and other major international trade events. Led relationship-building and deal closing through strategic product positioning — translating Swiss precision into commercial language for North American buyers.
Demand Generation
Led direct response campaigns and dealer-specific incentive programs designed to drive qualified leads and support revenue targets. Built analytics dashboards to track and improve conversion across the pipeline.
Go-to-Market Planning
Developed full-year B2B and retail GTM plans supporting product launches, channel growth, and promotional cycles. Tripled social media engagement through targeted campaigns aligned to seasonal and trade calendar priorities.
HQ
Industry
Scope
Case Ref
Production Output
Sidler — Product Film
Brand Production
Case file ITW-003 — International scope.Measurable results.
The board assigned us full stewardship of thisbrand's marketing operation. We owned strategy and execution across everychannel. The work was comprehensive. The results were documented.
Full Brand
Marketing Stewardship
40+
Video Assets Produced
Segmented
Nationwide Ad Campaigns
AI Search
Visibility Strategy
Campaign Architecture
Built and ran integrated campaigns across Meta, Google, and TikTok using audience segmentation and creative testing frameworks. Developed geo-targeted, nationwide ad strategies that drove store visits, appointment bookings, and measurable ROAS improvement.
Content Direction
Led production of 40+ video assets across Instagram, TikTok, and YouTube. Directed two brand films — a premium fabric commercial and a wedding film that showcased craftsmanship. Owned the full seasonal content calendar across drops, events, and campaigns.
CRM & Retention
Designed and optimised lifecycle flows for appointment bookings and VIP client retention. Built a segmentation strategy that increased repeat visit rates and drove measurable revenue from the existing customer base — a higher-margin channel than acquisition.
AI Search Visibility
Built an SEO and Answer Engine Optimisation strategy so the brand surfaces in both traditional search and AI powered platforms — ChatGPT, Perplexity, and Google AI — for luxury menswear and bespoke suiting searches in the Bay Area.
Location
Industry
Scope
Case Ref
Production Output — 3 Films
Brand Commercial
Premium Fabrics & Aesthetic
Wedding Film
Craft & Union
Campaign Film
Seasonal Campaign
Case file ITW-004 — Full stewardship.40+ assets delivered.
What We Do
Department of Visual
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Short Form Division
Notes From the Severed Floor
About
File Ref: KD-IN-001 / Dept. of Growth & Performance
K. Dabir
Dept. of Growth & Performance · Intrax / Dabir Digital
Location
SF Bay Area
Media Under Mgmt
$1.1M+ Annual
Tenure
10+ Years
Channels
Google · Meta · TikTok · YouTube
Tools
GA4 · GTM · HubSpot · SFDC
Status
Active / Ongoing
Kane Dabir is a Growth and Performance Marketing Leader with 10+ years building full-funnel acquisition engines, lifecycle systems, and multi-channel campaigns.
He builds dashboards. He presents to executives. He does not put them to sleep.
He currently manages $1.1M+ in annual paid media across Google, Meta, TikTok, and YouTube while architecting CRM programs that improve retention and lower CAC.
His work has been measured. His results have been documented. The department is satisfied with his output.
Channels
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File Ref: KD-OUT-001 / Unauthorized Supplemental
Kane Dabir
Management did not approve this section. He does not care.
Origin
Vancouver, BC · 2007
Current Base
$1.1M+ AnnuSF Bay Areaal
Podcast
The AwJiz Boys
@kanetalks
Artist Rep
@kresnt
Mgmt Approval
Not Obtained
Kane started in Vancouver in 2007 , working with Universal Music Canada, Brillstein Entertainment Partners, and OVO Sound.
He runs @kanetalks, blending comedy and marketing for an audience that didn't ask for it and keeps coming back anyway.
He co-hosts The AwJiz Boys — an unfiltered Afghan-American podcast that gives him firsthand understanding of influencer partnerships from both sides of the table.
He believes great marketing is equal parts data rigor and human storytelling. He has been doing this since "Got Milk?" was peak advertising.
Work Featured In
National Press Coverage
Music Industry
National Broadcast
Culture & Media
Fashion & Retail
Music & Culture
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